Website LiteBakery & Custom Cakes
Sweet Tooth Creations
A focused professional web presence that gives the business credibility and a clear path for customers to take action.
Visit Website ↗Website Redesign · Anchorage, Alaska
Your business grew. Did your website?
The website that made sense three years ago may not fit the business you have today.
Maybe the brand changed. Maybe the offer changed. Maybe the company grew. Maybe the site still looks fine but isn't generating results.
A redesign should start by understanding what changed.
Design · Structure · Conversion · Search · Technology
Built in Anchorage. Serving Alaska businesses and select clients nationwide.
What is a website redesign?
A website redesign is the process of improving an existing website's visual design, content structure, mobile experience, conversion paths, technical foundation, functionality, or platform while preserving valuable assets where appropriate.
Mandeaux Digital evaluates the existing site before deciding whether the right move is a focused refresh, structural redesign, platform migration, or complete rebuild.
Why Websites Outgrow Businesses
The site may not be broken. It may just belong to an older version of the business.
A lot can change after a website launches. New services. New markets. New customers. New positioning. New pricing. A stronger brand. A different sales process. More content. Better technology.
Many established Alaska businesses are still operating websites built years ago, before mobile behavior, AI search, modern local SEO, and today's customer expectations changed the experience. The website often gets left behind.
- The Brand Changed
- The Business Model Changed
- The Offer Changed
- The Customer Changed
- The Market Changed
- The Content Grew
- The Technology Aged
- The Site Stopped Converting
Keep. Fix. Rebuild.
Not everything old needs to be thrown away.
Before we redesign anything, we divide the current website into three categories.
01
Keep
What already has value?
A redesign can accidentally destroy things the existing site already earned. The goal is to protect useful equity where it still serves the business.
- Search rankings
- Valuable URLs
- Backlinks
- High-performing content
- Analytics history
- Customer familiarity
- Photography
- Copy
- Forms
- Integrations
- Tracking
- Brand assets
02
Fix
What can be materially improved?
Some problems do not require a complete rebuild. We may be able to improve what exists without throwing it away.
- Messaging
- Navigation
- Visual hierarchy
- Mobile behavior
- Conversion paths
- Page structure
- Speed
- Calls to action
- Content organization
- Product presentation
- Forms
- Lead capture
03
Rebuild
What has fundamentally outlived its usefulness?
Sometimes the existing architecture, platform, theme, content model, or technical setup creates more limitations than value. That may require a deeper rebuild.
- Poor platform fit
- Unmanageable architecture
- Unsupported technology
- Major content changes
- Complex migrations
- Deep SEO issues
- Major brand repositioning
- New functionality
- A completely different customer journey
The goal isn't to build a new website. It's to build the right next version.
What's Actually Wrong?
A redesign should fix a business problem. Not just a color palette.
Brand
Does the site still look and sound like the business?
Trust
Does the site make the company feel established and credible?
Clarity
Can visitors quickly understand what you do?
Conversion
Is there a clear next action?
Mobile
Does the experience work beautifully on a phone?
Search
Is the structure helping or hurting organic visibility?
Content
Has the site become difficult to organize as the business grew?
Technology
Is the platform limiting what the business needs to do?
Follow-Up
What happens after someone contacts the company?
Transformation
The difference should be more than cosmetic.
A redesign should make the business easier to understand, easier to trust, easier to navigate, and easier to act on.
After
BeforeAfter
The original site belongs to a real business. The redesigned version is a Mandeaux design concept shown for illustration, not a completed client project.
Start With the Phone
If the mobile experience feels like an afterthought, the redesign isn't done.
A website may look acceptable on a desktop and still create friction for most visitors. Mobile redesign requires rethinking navigation, content order, button size, forms, spacing, media, calls to action, product interaction, booking, and speed.
- Navigation
- Content order
- Button size
- Forms
- Spacing
- Media
- Calls to action
- Product interaction
- Booking
- Speed
Mobile is not a smaller desktop.
What Happens Next?
A better-looking site that still doesn't convert isn't a better business asset.
Design affects perception. Structure affects understanding. But the next action matters too. A redesign should make it easier for the right visitor to call, book, buy, submit, request, compare, explore, or take the next step.
Then the systems behind the site need to support that action.
- Visitor
- Understand
- Trust
- Act
- Follow-Up
Protect What You've Earned
A redesign can improve SEO. Or destroy it.
Changing a website without understanding its existing search footprint can create avoidable losses. Important redesign considerations can include:
- Existing rankings
- URL structure
- Redirects
- Internal links
- Metadata
- Crawlability
- Indexation
- Content migration
- Canonical URLs
- Sitemaps
- Page speed
- Mobile behavior
A new design should not require starting over in search.
We don't guarantee preservation of rankings. We evaluate existing search assets and plan migrations to reduce avoidable loss.
WordPress
Outgrown your current WordPress site?
WordPress websites often accumulate years of plugins, pages, theme modifications, unused content, redirects, custom code, forms, integrations, and SEO history.
That means redesigning WordPress requires more than changing the theme. We evaluate what is useful, what is creating technical debt, and whether the existing WordPress installation is worth rebuilding or restructuring.
Shopify
The store may work. The shopping experience may not.
Shopify stores often outgrow their original theme, navigation, collections, merchandising, mobile experience, and product-page structure.
A redesign can focus on improving brand experience, product discovery, mobile shopping, collections, product pages, navigation, content, conversion, and supported integrations.
Platform Fit
Sometimes the design isn't the real problem. The platform is.
A business can outgrow the technology underneath the website. If the platform makes normal business requirements unnecessarily difficult, redesigning the surface may only postpone the real issue.
We evaluate whether the current platform still fits the business.
- Content needs
- E-commerce
- SEO
- Integrations
- Publishing
- Growth
- Management
- Custom functionality
Mandeaux Digital currently builds Website Lite, custom WordPress, and custom Shopify. We don't claim support for other custom website platforms. If your current site is on another platform, we can evaluate whether migrating it to one of our supported website solutions makes sense.
How We Approach It
We audit before we design.
- 01
Business Review
We learn what changed in the business since the existing website was created.
- 02
Website Audit
We evaluate design, content, structure, mobile, conversion, search, technology, and integrations.
- 03
Keep / Fix / Rebuild
We determine what deserves to stay, what needs improvement, and what should be replaced.
- 04
Architecture + Creative Direction
We determine the next version of navigation, content, pages, customer journeys, design, media, and conversion paths.
- 05
Design + Development
We build the redesigned experience with the appropriate platform and project scope.
- 06
Migration + Launch
We carefully move approved content, implement redirects where appropriate, test critical functions, and launch the new site.
We don't promise zero SEO loss. We don't promise every element can be migrated. We evaluate the existing environment before committing to scope.
The Audit
What we review before redesigning.
Business
- Current goals
- Offers
- Customers
- Markets
- Growth plans
Brand
- Visual identity
- Positioning
- Voice
- Credibility
Content
- Page inventory
- High-value content
- Outdated content
- Gaps
SEO
- Ranking pages
- URLs
- Backlinks
- Internal links
- Metadata
Conversion
- Calls to action
- Forms
- Booking
- Checkout
- Lead capture
Technology
- Platform
- Theme
- Plugins / apps
- Custom code
- Integrations
Analytics
- Traffic
- Behavior
- Conversion data
- Top pages
- Devices
Not all analytics will always be available. We work with what exists and explain what we can and can't evaluate before the project begins.
Aaron Sharp
Founder · MBA Candidate
We Understand Outgrowing Things
The website that got you here may not be the website that gets you there.
Mandeaux itself changed as the business grew. The brand evolved. The customers expanded beyond Alaska. The technology changed. The marketing changed. The business became something larger than the original version.
That experience shapes how we approach redesigns. Growth creates new requirements. A website should be allowed to evolve with the business.
Selected Transformations
See what happens when the website catches up to the business.
Custom WordPressFood & Beverage
AK Parfaits
A custom WordPress build structured around the business, its content, and room to grow.
Visit Website ↗Custom ShopifyStreetwear & Apparel
3012 Fashion
A Shopify store built around product presentation, mobile shopping, and the brand experience.
Visit Website ↗Investment
A redesign isn't priced by how old the website is.
Scope depends on what the existing site contains and what the next version needs to become. A focused redesign and a complete platform rebuild are very different projects.
- Page count
- Content migration
- Platform
- SEO preservation
- Redirect requirements
- Integrations
- Custom functionality
- Design scope
- E-commerce
- Media
- Technical debt
How Much Does a Business Website Cost in Alaska? (2026 Pricing Guide)
Coming soon — the guide will be linked here once published.
Read the Website Cost GuideLet's Talk Business
Not ready to rebuild yet?
Want a second opinion on your current website?
If you're not ready to hire an agency and want an experienced outside perspective first, book a private 60-minute business consultation with Aaron Sharp.
Current rate: $250 / 60 minutes
Paid strategic consulting. Separate from the free Business Fit & Growth Call.
FAQ
What businesses usually ask us about redesigns.
Common signs include an outdated brand experience, poor mobile usability, confusing navigation, weak conversion paths, difficulty updating content, poor technical performance, or a site structure that no longer matches the business.
The business moved forward.
Your website can too.
Tell us what changed in the business, what isn't working on the current site, and where you're trying to go next. We'll help determine what should stay, what should change, and whether a redesign is actually the right move.